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027 Stay Home/Break the Chain


Designed by: Sara Andreasson
Date: March 2020
Credit: Sara Andreasson

Swedish ilustrator Sara Andreasson’s Stay Home/Break The Chain Poster emphasises the importance of social distancing and staying at home to avoid infection. Her design features a series matches, half burning and half unlit, the unlit half saved from the spread of fire by a matchstick at the bottom of the poster, placed at a distance from its fellow matches. This visual analogy for infection illustrates the importance of communal efforts to reduce the spread of COVID-19. Andreasson’s design was captioned with the statement: "We all need to make an effort to help protect the more vulnerable people in our communities and try and break the chain of infection."  
 


A V&A/RCA HISTORY OF DESIGN MA PROJECT