023 Coronavirus Logos Olympics


Designed by: Jure Tovrljan
Date: April 2020
Credit: Jure Tovrljan

Solvenian designer Jure Tovrljan⁠ has reinterpreted famous logos to reflect COVID-19 social-distancing measures. The iconic Olympics rings which previously interlocked to symbolise unity now maintain safe distances apart from each other. Tovrljan⁠ has also given Starbucks' mermaid a face mask, Nike's swoosh logo reads 'Now Don't Do It', and the National Basketball Association (NBA) features a reclining figure with a laptop.


A V&A/RCA HISTORY OF DESIGN MA PROJECT